The distributors of Entertainment didn’t report their complete North American box office figures to either Rentrak or Box Office Mojo, perhaps with good reason. The figures that do exist paint a bleak picture.
According to the Rentrak information posted by Bollywood Hungama, Entertainment‘s opening weekend gross earnings in North America (sans theater count) amounted to $236,257. Among the twenty-five Akshay Kumar releases of the last seven years for which I have opening weekend figures, Entertainment ranks in the bottom quartile, between Thank You ($244,183) and Khiladi 786 ($228,967).
This is a disappointment given the relatively good performance of Kumar’s Holiday: A Soldier Is Never Off Duty in June. However, it fits with the overall downward trend in Kumar’s popularity in the United States and Canada.
In its third weekend in theaters, Kick continued to pad its impressive North American tally. From 67 theaters, it earned $89,405 ($1,334 average), bringing its total to $2,331,837.
Humpty Sharma Ki Dulhania closed out its fifth weekend of release by earning $1,231 from theaters ($410 average). Its total earnings of $882,343 rank eighth among Hindi movies released in North America in 2014.
The Lunchbox added another $650 to its 24-week total of $4,031,729.
Source: Rentrak, via Bollywood Hungama
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