Salman Khan’s Kick held up well in North America, relieving fears that its business could meet the same fate as Jai Ho and drop dramatically in its second weekend in theaters. According to Bollywood Hungama, Kick earned $417,985 from 146 theaters in the United States and Canada during the weekend of August 1-3, 2014. That total is about forty percent of what Kick earned in its opening weekend. By comparison, in its second weekend, Jai Ho only earned about twenty percent of its first weekend total.
[Update: Box Office Mojo reports slightly higher figures for Kick‘s second weekend: $439,304 from 162 theaters for an average of $2,712 per screen. It lists the movie’s total North American earnings as $2,100,041.]
As with Kick‘s opening weekend, there’s an interesting difference between Kick‘s second weekend performance in the U.S. versus Canada. American theaters outnumbered Canadian theaters nearly seven-to-one, but Canada accounted for more than a quarter of the weekend’s total earnings. Note the difference in average earnings per screen (the combined average for both countries is $2,863):
- Canada: $114,439 from 21 theaters; $5,449 average
- USA: $303,546 from 125 theaters; $2,428 average
Though Canadian Bollywood fans generally have a greater appetite for action films than American fans, the effect is most pronounced when it comes to Salman Khan’s movies. During Jai Ho‘s first weekend in theaters, the per-screen average in Canadian theaters was nearly double that of American theaters: $7,940 versus $3,994. As with Kick, the disparity became even greater in Jai Ho‘s second weekend: $2,082 versus $887.
Here’s how other Hindi movies fared in North America over the weekend:
- Humpty Sharma Ki Dulhania: Week 4; $15,671 from 13 theaters; $1,205 average; $876,988 total
- The Lunchbox: Week 23; $1,201 from two theaters; $600 average; $4,028,062 total
- Ek Villain: Week 6; $500 from two theaters; $250 average; $771,683 total
Source: Rentrak, via Bollywood Hungama