Bollywood Box Office: July 18-20

Humpty Sharma Ki Dulhania continued to captivate North American audiences over the weekend of July 18-20, 2014. In its second weekend of release, HSKD earned $201,601 from 89 theaters: a per-screen average of $2,265. Its total earnings in the U.S. and Canada stand at $727,229.

What makes this performance so impressive is that, in its second weekend, HSKD earned 53% of what it earned in its first weekend in theaters ($376,962). Hindi movies in North America virtually always lose more than 50% of their business from Week 1 to Week 2. HSKD‘s retention rate is third highest for the year, after The Lunchbox and Queen: two movies that actually increased their grosses and theater counts from Week 1 to Week 2. The fourth highest retention rate in 2014 is Hasee Toh Phasee, which held onto 45% of its first-weekend earnings in Week 2.

It will be interesting to see how HSKD fares in its third weekend when up against Salman Khan’s Kick. Based on this retention rate, I’m optimistic.

Now in its fourth week, Ek Villain earned $4,986 from nine theaters, bringing its total earnings to $766,632.

The Lunchbox added another $3,724 from five theaters to bring its total to $4,016,849.

Here’s a mystery worthy of Bobby herself. Bobby Jasoos earned $1,260 from five theaters to bring its total earnings to $212,615. Bollywood Hungama lists U.S. and Canadian earnings separately, and the share of the weekend’s profits that came from Canada was $8 from one theater.

That means that over the course of the whole weekend of July 18-20, 2014, just one Canadian went to see Bobby Jasoos in the theater. Who is this lone Canuck? I’m dying to know!

Source: Rentrak, via Bollywood Hungama

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