With nothing new in theaters, May 30-June 1, 2014, was a slow weekend for Hindi movies at the North American box office. Bollywood Hungama’s weekly box office chart appears incomplete, so I’m using Box Office Mojo’s numbers for my report this week.
A lot of competition from South Indian fare pushed Hindi films down the list in North America. For example, Kochadaiiyaan earned $89,042 in its second weekend to bring its total earnings in the U.S. and Canada to $817,192.
The Lunchbox — now in its fourteenth week in theaters — earned $55,420 from 54 theaters, a per-screen average of $1,026. It continues to increase its lead as the highest-earning Hindi film of 2014 in North America with total earnings standing at $3,972,118.
In its second weekend, Heropanti added another $8,454 from 11 theaters ($769 average), bringing its total to $57,150. If you want to get really nerdy, Box Office Mojo tracked Heropanti‘s daily earnings. I wish they had this info for every Hindi movie in the U.S.
While Heropanti‘s total earnings in North America are unimpressive, they’re right in line with what should be expected from a movie featuring a new hero. Its total topped those of movies with other little-known leads, such as Ragini MMS 2, Kaanchi, and Dishkiyaoon. But it lagged well behind the earnings of movies with more recognizable stars, like Gulaab Gang, Bewakoofiyaan, and Total Siyapaa.
If Tiger Shroff wants to get noticed in the U.S., he needs to spend some time playing second fiddle to A-listers before he can carry films on his own.