Things didn’t get any better for Salman Khan’s Tubelight in its second weekend in North America. From June 30-July 2, 2017, Tubelight earned $157,499 from 169 theaters ($932 average), bringing its total to $1,448,473. Tubelight‘s earned 83% less in its second weekend than its first — a much larger first-to-second-weekend drop than experienced by the other 2017 releases that earned more than $1 million here (which experienced drops ranging from 52%-71%). On the year’s list of overall highest earners in North America, you have to go down to OK Jaanu in 13th place to find a worse week-to-week holdover. The only caveat is that attendance in the United States was likely spread out over five days instead of three because of Independence Day on Tuesday, July 4. The daily earnings report by 143 Cinema provides some supporting evidence of that possibility. Still, this is a really disappointing performance.
Other Hindi movies still in US theaters:
- Hindi Medium: Week 7; $6,186 from one theater; $784,609 total
- Baahubali 2: Week 10; $890 from two theaters; $445 average; $20787,324 total
Sources: 143 Cinema and Rentrak, via Bollywood Hungama