Ittefaq faced stiff competition from Secret Superstar and Golmaal Again but still came out on top in North America during the weekend of November 3-5, 2017. According to Bollywood Hungama, the murder mystery earned $286,401 from 84 theaters ($3,410 average). As usual, that theater number counts Canadian theaters twice, putting the actual theater count at 67, thus making the average $4,275 (thanks to Gitesh Pandya from Box Office Guru for confirming the theater count). Box Office Mojo reports a slightly higher total of $298,032. It’s the 17th best opening weekend performance of the year, even though Ittefaq only ranks 26th in terms of opening weekend theater counts (using Bollywood Hungama’s figures).
Secret Superstar finished in second place among Hindi films in North America over the weekend, earning $214,141 from 112 theaters ($1,912 average). That’s the second-best third-weekend total for the year, behind only Baahubali 2. Secret Superstar‘s total earnings of $1,870,880 rank it in seventh place for the year, but by the time of this post’s publication, Secret Superstar will have already pushed past Toilet: Ek Prem Katha into sixth place. It’d be fun to see this earn enough to become the sixth Hindi/multi-lingual Indian film of 2017 to earn more than $2 million in North America.
Speaking of $2 million movies, Golmaal Again just became one. Weekend earnings of $178,191 from 130 theaters ($1,371 average) helped Golmaal Again lock up third place for the year with a total of $2,162,962.
— Sumit Chadha (@hinglish1) November 4, 2017
The only other Hindi film showing in the United States over the weekend was Ribbon, which debuted with the worst opening-weekend average of the year so far, worse even than Jeena Isi Ka Naam Hai‘s $156 per-theater average. According to Sumit Chadha, Ribbon earned $1,585 from 12 theaters for an average of $132 per theater. Yikes. Just…yikes. Update: Ribbon‘s total was revised upward to $1,639, raising its average to $137.