Sonakshi Sinha’s Noor failed to make an impact at North American box office. From April 21-23, 2017, the comedy earned $49,595 from 69 theaters ($719 average; adjusted average of $840 from 59 theaters*). While we’ve seen more disastrous opening weekends this year, Noor‘s low per-theater average indicates that distributors expected a better turnout. This is the type of scenario I was thinking of when I wrote last week about why Begum Jaan‘s opening weekend earnings were good in relative terms.
Speaking of Begum Jaan, it took in $15,397 from seventeen theaters ($906 average) in its second weekend, bringing its North American total to $109,664.
In its seventh weekend of release, Badrinath Ki Dulhania finally squeaked past $2 million in the United States and Canada. It earned another $1,556 from three theaters ($519 average), bringing its total to $2,000,285.
Naam Shabana closed out its fourth weekend with $730 from four theaters ($183 average). Its total stands at $262,303.
*Bollywood Hungama frequently counts Canadian theaters twice in when they report figures for a film’s first few weeks of release. When possible, I verify theater counts at Box Office Mojo, but I use Bollywood Hungama as my primary source because they provide a comprehensive and consistent — if flawed — data set.
Source: Rentrak, via Bollywood Hungama