Bollywood Box Office: March 31-April 2, 2017

Naam Shabana got off to an unimpressive start at the North American box office. From March 31-April 2, 2017, the spin-off prequel earned $157,655 from 90 theaters ($1,752 average; adjusted average of $2,021 from 78 theaters*). While no one expected Naam Shabana to match the opening weekend collections of Baby ($434,951 from 99 theaters) — the 2015 Akshay Kumar action flick that spawned it — Naam Shabana‘s performance was sub-par compared to other movies that released this year with a similar theatrical footprint. It opened in three more theaters than Phillauri but earned over $100,000 less than Phillauri did in its opening weekend, despite its marketing advantage as part of a franchise. Naam Shabana‘s ultimate total will likely fall short of $300,000.

Phillauri held up reasonably well in its second weekend in theaters, retaining about 27% of its opening weekend business. It earned $71,277 from 78 theaters ($914 average; adjusted average of $1,097 from 65 theaters). Its total earning stand at $417,054.

After its fourth weekend in theaters, Badrinath Ki Dulhania is closing in on a North American total of $2 million. It added another $31,760 from 26 theaters ($1,222 average), bringing its current total to $1,966,459. (Bollywood Hungama had no US theater data for Badrinath Ki Dulhania, so I used Box Office Mojo’s figures.)

The Ghazi Attack closed out its seventh (and hopefully final) weekend, earning $10 from one theater. Its total across all languages is $770,425.

*Bollywood Hungama frequently counts Canadian theaters twice in when they report figures for a film’s first few weeks of release. When possible, I verify theater counts at Box Office Mojo, but I use Bollywood Hungama as my primary source because they provide a comprehensive and consistent — if flawed — data set.

Sources: Box Office Mojo and Rentrak, via Bollywood Hungama

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One thought on “Bollywood Box Office: March 31-April 2, 2017

  1. Pingback: Bollywood Box Office: June 9-11, 2017 | Access Bollywood

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