Bollywood Box Office: August 22-24

For a second weekend, Singham Returns held on to the top spot among Bollywood movies showing in North America. From August 22-24, 2014, the Ajay Devgn action sequel earned $218,164 from 127 theaters ($1,718 average), bringing its total earnings to $1,085,328. That total ranks sixth among Hindi films in North America in 2014, about $170,000 shy of Jai Ho.

The strong performance by Singham Returns forced new release Mardaani into second place for the weekend. (To be fair, Mardaani played on a third fewer screens than Singham Returns.) According to Bollywood Hungama, Mardaani earned $168,997 from 86 theaters, an average of $1,965.

I’m optimistic about Mardaani‘s second weekend for a few reasons. The movie has a high user rating of 8.1 stars at IMDb. Monday is a national holiday in the United States (Labor Day). And this Friday’s new release, Raja Natwarlal, will likely open on fewer than a hundred screens. All those factors could help Mardaani retain a good chunk of its first weekend earnings.

Complete North American box office figures for Akshay Kumar’s Entertainment remain impossible to come by. Based on the $143,699 the movie has earned in Canada so far, Entertainment‘s three-week North American total is likely around $500,000.

Other Hindi movies showing in North America include:

  • Siddharth: Week 6; $2,491 from one theater; $59,808 total
  • Kick: Week 5; $2,041 from four theaters ($510 average); $2,402,677 total
  • The Lunchbox: Week 26; $725 from two theaters ($363 average) ;$4,035,675 total

Sources: Box Office Mojo and Rentrak, via Bollywood Hungama

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