Bollywood Box Office: May 9-11

Oh, Koyelaanchal. Why did you even bother making the trip overseas? The coal mafia drama fared poorly at the box office during its debut weekend in the U.S. (it didn’t open in Canada), May 9-11, 2014. From eight American theaters it earned a total of $1,762. That’s a per screen average of just $220.

What does $220 per screen look like in the theater itself? I watched Koyelaanchal at the AMC South Barrington 30 in its first showing on Friday morning. I was one of two people in a theater that can accommodate over 200. The other guy left before the movie ended.

The South Barrington 30 ran the film four times per day over the weekend, so each screening earned an average of $18.33. Depending on the time of day, a ticket at the South Barrington 30 costs $6.50, $9, or $10.75. Based on those prices and the average earnings per screening, my experience was typical for all twelve showings over the weekend. Hard for a theater to make money playing a movie for just two or three people at a time.

The Lunchbox continued to perform well in the U.S. and Canada. In its eleventh weekend, it earned $227,610 from 136 theaters ($1,674 average). Its total North American earnings stand at $3,302,145.

Now in its fourth weekend, 2 States also held up nicely. It earned $87,445 from fifty-four theaters ($1,619 average), bringing its total earnings to $2,112,753.

Main Tera Hero stuck around for a fifth weekend in one U.S. theater, earning $60 to bring its total to $275,985.

Source: Rentrak, via Bollywood Hungama

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