I updated my list of Bollywood movies on Netflix with today’s addition of the 2019 Hindi dark comedy Eeb Allay Ooo!. The 2020 Malayalam film Love debuts on Thursday, followed by the Netflix Original Telugu anthology Pitta Kathalu on Friday.
Yash Raj Films announced the theatrical release dates for five upcoming movies today:
— Yash Raj Films (@yrf) February 17, 2021
YRF’s catalog streams on Amazon Prime in the United States, so the same should hold true for these releases. What will be interesting is how long of an exclusivity window YRF gives to theaters. Six weeks to two months was the standard pre-pandemic, but I won’t be surprised if the window is flexible based on box office returns, if not shortened outright. Keep in mind that, even if theaters are allowed to operate at 100% capacity in India, not all states are currently doing so. US theaters have occupancy limits (where they are operating at all), and other countries may have similar restrictions.
A smaller movie like Sandeep Aur Pinky Faraar would be an interesting test case for a day-and-date digital rental via Amazon, even if only outside India. (I’m not holding out hope that’ll happen — just throwing that wish out into the world.) With so many people unable or unwilling to watch films in theaters, there is a need to make new titles available as widely as possible before people turn to pirated copies.