Bollywood Box Office: September 5-7

Mary Kom turned in a solid opening weekend at the North American box office from September 5-7, 2014. It earned $370,277 from 139 theaters, for a per-screen average of $2,664.

While this opening weekend gross ranks tenth among Bollywood films in North America so far this year, distributors were surely hoping for more. It opened on the sixth highest number of screens, yet — of the eleven films to open in 100 or more theaters — Mary Kom‘s per-screen average was only higher than that of the disastrous Humshakals.

Mary Kom‘s performance is also underwhelming relative to another sports biopic of note: last summer’s Bhaag Milkha Bhaag. The Farhan Akhtar racing flick opened in 140 theaters in the United States and Canada, earning $647,112 ($4,622 average) in its first weekend. Given that Priyanka Chopra has a higher international profile than Akhtar and considering Mary Kom’s more current relevance — she competed in the Olympics just two years ago, whereas Milkha Singh last competed in the 1960s — one would’ve hoped for a more comparable performance from Mary Kom.

Mardaani held up well through its third weekend in theaters. It earned $28,232 from 26 theaters ($1,086 average), bringing its North American total to $377,327.

Raja Natwarlal‘s business fell nearly 90% in its second week. From 30 theaters, it earned just $10,846 ($362 average). Its total stands at $131,105.

Singham Returns closed its fourth weekend with $9,677, bringing its total to $1,226,581. (The theater count of 127 supplied to Box Office Mojo seems incredibly high. Bollywood Hungama reports the movie as showing in 17 theaters, which is more realistic.)

In its 28th week in theaters, The Lunchbox added another $1,319 to its total earnings of $4,039,660.

Sources: Box Office Mojo and Rentrak, via Bollywood Hungama

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One thought on “Bollywood Box Office: September 5-7

  1. Pingback: Opening September 12: Finding Fanny | Access Bollywood

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