2003’s Boom was brought to my attention by Shah Shahid of Blank Page Beatdown as an example of a movie that is so bad that it is actually good. Shah Shahid is absolutely correct. This is a terrible movie that is a lot of fun to watch.
Let me clarify what, in my opinion, makes a movie “so bad, it’s good.” The movie must be entertaining or funny in an unintentional way. “So bad, it’s good” movies can never be made ironically or with any kind of self-awareness. They result from the earnest efforts of a filmmaker that fall woefully short of competence and quality.
There also has to be a sort of inevitability to the failure, as though anyone reading the script would think, “This will never work.” And yet the filmmaker manages to secure the money to make it and convinces people to participate in the filming, in spite of what should be glaring flaws. My best Bollywood example — before having seen Boom — is Jism 2. Birdemic and The Room are my favorite American examples.
Boom meets all the criteria. Writer-director Kaizad Gustad clearly envisioned making a sexy, edgy crime flick to push the boundary of what passes for good taste in India. It fails miserably.
Setting the action within the fashion industry allows Gustad to cast his three main actresses for their willingness to don revealing outfits, and not for their acting ability. In the film’s opening scene, a bra-less Padma Lakshmi struts the catwalk in a see-through shirt, the opening salvo in a barrage of breasts that continues throughout the film.
Lakshmi plays Sheila, one of a trio of model friends that includes Katrina Kaif (in her film debut) as Rina. The group is led by Anu (Madhu Sapre), who’s presumably in charge because she’s the only native-born Indian. The foreign-born status of Sheila and Rina — who speak primarily in English in the film — is mentioned often, seemingly to justify their wearing skimpier outfits than Anu.
The friends find themselves in trouble when Anu fights with another model in the middle of a fashion show, and dozens of stolen diamonds spill onto the runway from their hiding place in the model’s hairdo. The other model flees, leaving the three ladies to account for the missing diamonds.
The diamonds were supposed to make their way to Dubai, home of crime boss Bade Mia (Amitabh Bachchan) and his brother, Medium (Gulshan Grover). Bade’s co-conspirator in Mumbai, Chhote Mia (Jackie Shroff), sends his muscle, Boom (Javed Jaffrey), to force the trio of models to cooperate. Things get complicated when Boom starts making his own plans, with the help of the models’ maid, Bharti (Seema Biswas).
The plot doesn’t make a lick of sense. Boom’s scheme to get out of debt to Bade involves stealing Bade’s own diamonds from him, then selling them back to Bade. This is the same Bade who snaps one of his employees necks because the toilet paper in his hotel was folded incorrectly. Sending a bunch of inexperienced models in to negotiate with Bade and Medium seems phenomenally stupid.
Also stupid: getting the models high before forcing them to rob a bank, although the mass-hallucination dance party that they experience mid-robbery is spectacular.
Predictably, the film’s ending makes no sense. Turns out Bharti and Bade’s oft-humiliated secretary, Alice (Zeenat Aman), are criminal masterminds in their own right. Apparently, they schemed for years in the hope that, one day, Anu would accidentally pick a fight with the one model who happened to be smuggling diamonds, thereby providing them with a means to ascend to the top of the underworld.
But plot irregularities are the least of Boom‘s problems. The performances are crazy, across the board. Kaif and Sapre are almost unbearable in their big screen debuts, making Lakshmi look like Meryl Streep by comparison. Aman and Biswas are fine, given the odd tasks that are required of them, including Aman doing a table dance in a conference room.
All of the male characters — apart from Medium — are completely wacky, and bless the actors for playing them as such. Bachchan sports a white wig and drives around a Toys R’ Us in a child-sized motorized car. Shroff growls through his dialog while sitting behind a desk that his female assistant lives under. He also licks a newspaper photo of Bo Derek.
Did I forget to mention that Boom features Bo Derek in the world’s most under-utilized cameo? Besides having her photo licked and having Bade bark to Alice, “Get me Bo!”, Bo — who’s in either Mumbai or Dubai (or both?) for a book signing — is only seen in Bade’s dream sequence, emerging from the ocean in a gold saree. She has no dialog and doesn’t interact with anyone else in the cast.
While the model characters dress rather butch when they’re not sporting bikini tops, Bade and Chhote wear outfits that even Liberace would consider garish. Bade dresses in all white (to match his wig), favoring lacy shirts with flouncy sleeves. Chhote wears black hot pants with a shirt that appears to actually be a lady’s sheer, fur-trimmed robe.
Jaffrey’s Boom is equally over-the-top. His giant handgun is an obvious metaphor for his penis, made that much more obvious when he lays it on his lap, barrel pointed toward his face, and strokes it for a good two minutes. When he’s not stroking his gun, he pokes the models in the breasts with it as a way of emphasizing his conversational points.
As is always the case with “so bad, it’s good” movies, a written account of Boom‘s oddities does not do it justice. It must be seen to be believed. It’s awful, but it’s always entertaining.