3.5 Stars (out of 4)
Filmmaker Vikramaditya Motwane’s Netflix Original film CTRL chillingly reminds the audience to do something we regularly neglect: read the fine print.
The film opens with the rapid social media ascent of influencers Nella (Ananya Panday) and Joe (Vihaan Samat), a romantically-involved couple who document their dates and travels on their channel. We see their relationship evolve through their social media posts, which increasingly feature sponsored products. Their lives are entangled as much financially as they are emotionally.
Nella surprises Joe on-camera while he’s out at a meal with friends, only to find him kissing a girl she doesn’t know. Nella’s dramatic meltdown in the restaurant becomes meme-fodder, and we see other creators using her blowup to make their own material.
As she deals with the implosion of her relationship and career, Nella spots a comment advertising an AI service that can remove someone from your digital life. She signs up for the service and creates a virtual assistant “Allen” — who looks like a mop-topped cartoon version of Ranveer Singh and is voiced by Aparshakti Khurana — instructing him to erase Joe from all of the photos and videos on her computer.
Allen asks Nella questions about the photos as he removes Joe pixel by pixel, acting as the confidant she lost in her breakup. When she’s ready to go to sleep, Allen says he can keep deleting Joe overnight if she gives him full access to all of her computer’s systems. She doesn’t think twice before agreeing.
If this were a sci-fi movie, this is where Allen would turn out to be a super-smart AI that takes over Nella’s life. But because CTRL is set in reality — where AI is nowhere near capable of doing that — what happens next is less dramatic, but more frightening because of its mundanity. Nella’s permission allows a developer to remotely access her desktop and all of her apps and files. The human on the other end can snoop around as much as they want — writing, copying, and deleting to their heart’s content while Nella snoozes.
We’re all guilty of agreeing to corporations’ conditions without really knowing what we’re consenting to, whether that’s how the company uses our data or signing away our rights to sue. CTRL is so effective because of how believable it is in its depiction of a worst-case corporate overreach scenario borne out of consumer inattention.
Ananya Panday has been a compelling performer since she debuted, and she demonstrates what a top-tier leading lady she is in CTRL. She acts nearly all of her scenes alone, addressing the camera directly while filming her own video content or interacting with Allen on her laptop. Even without other actors to play off of, she hits every emotional note perfectly, making the audience care deeply for Nella even as she creates new problems for herself.
In the hands of a less-skilled filmmaker, telling a story entirely via social media posts and footage shot through laptop cameras and video calls could come across as gimmicky. But Motwane is so talented that the visual flow of the film feels totally natural. The spell breaks a little when we’re shown footage of other influencers’ posts or cable news reports, but since it’s clear that this is what Nella is watching, it makes narrative sense.
Here’s hoping that some politician watches CTRL and makes it their mission to pursue greater regulation of AI. Trusting corporations to do the right thing is foolish.
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