Do yourself a favor and only watch the first two-thirds of Tumse Na Ho Payega (“You Won’t Be Able to Do It“), when it appears to be an anti-capitalist parable about the moral, psychological, and social cost of growing a business to sate the voracious appetites of institutional investors.
Turn it off before you get to the part where, actually, turns out you just need to align yourself with a beneficent venture capital firm that will allow you to engage in “good” capitalism.
Ishwak Singh plays Gaurav, an office drone who gets fired when his boss overhears him complaining that his boring engineering job is boring. Against the advice of his mom Pooja (Amala Akkineni) and bossy neighborhood gossip Anu Aunty (Meghna Malik) — whose snobbish son Arjun (Karan Jotwani) is the youngest general manager in his financial firm’s history — Gaurav decides to start his own business.
Gaurav’s downstairs neighbor Pummy Aunty (Farida Dadi) is a great cook. Whenever he would bring a tiffin full of her dishes for lunch, his coworkers — young, single people living in Mumbai away from their parents — would go crazy for her tasty home-cooked meals. Gaurav gets the idea to recruit other aunties to make extra food to sell to office workers who are sick of takeout. Thus is born the food delivery service Maa’s Magic.
Maa’s Magic takes off with the help of Gaurav’s programmer buddy Mal (Gaurav Pandey) and his social media manager crush Devika (Mahima Makwana), who is currently dating that jerk Arjun. But being able to support themselves doing work they like isn’t enough to impress Arjun and Anu Aunty. Soon, Gaurav and Mal make a deal with an unscrupulous venture capitalist who pushes them to expand their business, even if it ruins everything good about Maa’s Magic.
At this point in the story, the movie’s message is obvious: don’t sell out for the sake of money. Being successful is about more than just money, and no amount will ever be enough to satisfy your naysayers. Making a difference in your community and being happy day-to-day is priceless.
Then Tumse Na Ho Payega throws all that feel-good stuff out the window to remind us that growth is paramount. In fact, you owe it to your customers to always grow your company. Speaking on behalf of customers, that’s a load of bunk.
The story’s disappointing twist stems from the fact that the movie is adapted from the mostly autobiographical book How I Braved Anu Aunty and Co-Founded a Million Dollar Company by Varun Agarwal. While the plot may be accurate to Agarwal’s experience, it makes for an inconsistent and ultimately disappointing narrative.
Also working against Tumse Na Ho Payega are dialogue and performances that are strictly utilitarian. There are some interesting sequences where the characters address the camera directly or in mocking voice-over conversations, but the film overall is forgettable.
- Tumse Na Ho Payega at Wikipedia
- Tumse Na Ho Payega at IMDb
- Buy How I Braved Anu Aunty and Co-Founded a Million Dollar Company at Amazon
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