Box Office Star Analysis: John Abraham

Ahead of Friday’s release of Rocky Handsome, let’s take a look at how its star John Abraham fares at the North American box office. Since starting his acting career in 2003, twenty of Abraham’s films have released in theaters in the United States and Canada (at least as far as I’ve been able to corroborate with reliable box office information). Seven of those movies have made more than $1 million here.

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It should be noted that all of those big-earners are either ensemble pictures or movies featuring another high-profile male star, such as Abhishek Bachchan in Dostana or Akshay Kumar in Desi Boyz. Films featuring Abraham as the sole male lead — as Rocky Handsome does — don’t perform as well.

Abraham’s career is a case of extremes. Besides those seven blockbusters, only two of his films have earned more than $400,000: New York and Madras Cafe. That leaves eleven titles in that sub-$400K category, many of which are Abraham solo projects.

The median John Abraham movie opens in 53 theaters in North America and earns $167,246 in its opening weekend, doubling its opening weekend returns over the course of a four-week-long run to wind up with a total of $338,791. Those expectations seem reasonable for a movie like Rocky Handsome, rather than holding out for the blockbuster numbers of a sequel like Housefull 2.

Sources: Box Office Mojo and Rentrak, via Bollywood Hungama

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