Despite two new Hindi films hitting theaters on March 21, 2014, the North American box office performances of all Bollywood films were dominated by a movie in its third week in theaters.
Queen continues its remarkable run, expanding into a total of fifty-seven theaters in its third week of release. According to Bollywood Hungama, it earned $284,030 in the U.S. and Canada for the weekend of March 21 through March 23, putting it in twentieth place in the general U.S. box office. With total earnings of $895,130 so far, Queen is poised to bypass Shaadi Ke Side Effects as the second highest earner among Bollywood films this year (behind Jai Ho).
The weekend’s two new releases fared dismally at the North American box office. Both movies opened in twenty theaters in the U.S. and Canada. Ragini MMS 2 earned $16,317 (an $815 average per screen), while Gang of Ghosts earned just $4509 ($225 average).
Bewakoofiyaan performed just about as miserably in its second weekend. It earned $12,589 from twenty-one theaters ($599 average). Its total stands at $105,025. Given that Bewakoofiyaan is a better movie than its numbers would indicate, I hope Yash Raj Films gets it on Netflix quickly to help it find an audience there.
The Lunchbox continues to perform well in the U.S., though figures differ on how well, based on the source. Now showing in thirty-six theaters, Bollywood Hungama lists The Lunchbox‘s fourth-weekend earnings as $139,033, while Box Office Mojo tallies them higher at $183,986. Bollywood Hungama reports the film’s total earnings as $468,043 so far, compared to Box Office Mojo’s total of $525,363.
Among older Hindi films still in theaters, Shaadi Ke Side Effects continues to best more recent offerings. In its fourth weekend — according to Bollywood Hungama — SKSE earned $3578 from eight theaters ($447 average), bringing its total to $946,659.
In its third weekend, Total Siyapaa earned $1,918 from 5 theaters ($383 average; $123,755 total earnings), while Gulaab Gang earned $1,334 from 4 theaters ($334 average; $97,630 total earnings).