Tag Archives: July 25-27

Bollywood Box Office: July 25-27

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Salman Khan’s latest — Kick — scored big at the North American box office, and it did so in impressive style. Kick blew past the first weekend earnings of Khan’s other 2014 release — Jai Ho — and posted the second best opening weekend for a Hindi movie in North America so far this year.

Over the weekend of July 25-27, Kick earned $1,023,427 from 163 theaters ($6,279 average) in North America. Check out the difference in per-screen averages when those figures are broken down by country:

  • Canada: $194,016 from 22 theaters; $8,819 average
  • USA: $829,411 from 141 theaters; $5,882 average

Kick‘s combined opening weekend gross ranks second for the year to date, less than $3,000 behind the opening weekend total of 2 States ($1,026,353). Kick‘s opening weekend per-screen average is third, trailing only The Lunchbox and 2 States.

[Update: Box Office Mojo reports significantly higher returns for Kick than the above figures from Rentrak, supplied by Bollywood Hungama. Mojo reports that Kick earned $1,071,373 from 177 theaters ($6,053 average), putting it comfortably ahead of 2 States for the best opening weekend of the year.]

Jai Ho‘s January opening weekend grossed $817,744 from 183 theaters ($4,469 average). In its second weekend — despite having no new Hindi movies in theaters to compete with — Jai Ho‘s business dropped by nearly 80%.

I suspect Kick will hold up better in its second weekend (which will also lack competition from any new Hindi films), thanks to its favorable summer release date and a slightly higher audience rating at IMDb (6.6 for Kick versus 6.0 for Jai Ho). When combined with its estimated mid-week earnings for the remainder of this week, even a disappointing second weekend would likely push Kick ahead of Queen on the list of highest earning Hindi films in North America in 2014. We’ll have to wait and see if it can best 2 States‘ total of $2,191,066 and move into second place behind The Lunchbox.

Three other Hindi movies remained in theaters in the shadow of Kick.

  • Humpty Sharma Ki Dulhania: Week 3; $38,575 from 30 theaters; $1,286 average; $839,175 total
  • The Lunchbox: Week 22; $6,159 from seven theaters; $880 average; $4,025,021 total
  • Ek Villain: Week 5; $262 from two theaters; $131 average; $770,615 total

Source: Rentrak, via Bollywood Hungama